an entrepreneurial
venture with success built in.
To empower business-forward individuals with the tools to generate profitable retail through an obsession to succeed in a competitive and dynamically changing industry.
The power of Your Brand
Experience
Through the strength of our Brands, WSRM has cultivated a trust within the communities we serve by consistently delivering the highest quality in customer service and overall value.
Results
Number one in regional markets, our time-tested and proven customer-first philosophy ensures our customers become loyal guests.
Creativity
Creativity is WSRM's secret weapon. We believe that thinking "outside the box" is the only way to stay ahead of our competition.
Wines & More
A unique and interesting retail model. Wines & More is a large profile location that boasts extensive Wine selections in all of New England, over 1400 Craft Beers, the largest in the area, and rare and hard to find Spirits. This is truly a destination retail model. Wines & More employs highly-educated Fine Wine & Craft Beer Managers, selected for their extensive knowledge, who regularly conduct seminars featuring products from around the world. With a wide selection, customer service, and knowledgeable staff, Wines & More has become a must-see to believe destination.
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Liquor Warehouse
People’s Liquor Warehouse is designed to offer our customers a variety of products at great savings. Our size and buying ability allow us to source Wine, Spirits and Beer at a quantity purchase so that we can pass on the savings to our customers. Usually well below the price of our competitors, People’s Liquor Warehouse is a true warehouse experience. Maintaining the same high standards in all of our models, the staff is trained and able to offer our customers the top brands of the highest quality at asignificant savings.
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The Douglas Brand
The Douglas brand’s singular goal is to serve local communities with service and selection that sets us apart from other neighborhood Wine and Spirits stores. We pride ourselves on having a friendly well-trained staff that is professionally dressed and eager to assist customers with their shopping experience. Active in local community charities and events, our staff are members of your community.
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modest beginnings
In September of 1974, WSRM, Inc. Chairman, John Haronian, opened his first liquor store, Douglas Liquors in North Providence, RI. Fast forward some 30 years later, John founded WSRM as a franchising company, specializing in three models - The Douglas Group, Liquor Warehouse, and Wines & More. It is with team work and enduring partnerships that we are able to offer this, and other valuable services, to our fanchisees and clients.
Senior Leadership
Made up of decades of experience, WSRM, Inc. has forged its path as Rhode Island and Southern Massachusetts' leader in wine and spirit retail that is unmatched across the industry. Progressive in its entrepreneurial spirit, senior leadership and the WSRM team is dedicated to building retail business for today's customer and tomorrow's consumer.
Chairman
Born in Providence, RI John received his degree in pharmacy from URI in 1958 and spent the next 25 years estabishing 16 super drug stores located in 3 States with over 800 employees and annual sales topping $70 million. In 1987, John opened Rhode Island's first full service eye care facility, Vision World. With this eight-store eye chain and sales in excess of $6.5 million, John continued his retail presence.
In September, 1974, John opened his first liquor store, Douglas Liquors. Identifying a new business opportunity, John established WSRM, Inc.
Now, a major cutting-edge company with 14 locations, WSRM Inc. continues to grow its franchising/consulting company offering investors an opportunity to be a part of a group that consistently produces returns on an investment that outpaces the industry averages.
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President
As President, and former COO of WSRM, Inc. Kathy is heavily involved in the daily fuctions of Marketing, Operations, and Finance. Having earned her B.A. in Marketing and M.B.A from Bryant College, Kathy has established herself as a business leader in the industry and flourished in all aspects of the business, from day-to-day Operations, Advertising, Marketing, Buying, and more.
As Vice President of several companies including Douglas Drug, Vision World, and Store Designers, Kathy has gained valuable hands on experience in all facets of the retail industry.
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Vice President, Finance
Sal is an alumni of Bryant College (’84) with a BS in Computer Information Systems. He also pursued an accounting education at Bryant and certified by the RI Board of Accountancy in 1992. Sal’s professional experience includes financial management of wholesale, manufacturing, and professional services enterprises in addition to many years of experience in the retail sector of private industry. Sal has held corporate leadership positions in both Retail Operations and Finance and has often been responsible for implementing or improving systems to support chain store retailers
Vice President, Operations & Compliance
With over 15 years of experience as Operational District Manager, Keith Gillis, brings his extensive knowledge and expertise to the Executive position of Vice President of Operations. Keith is well versed in brand management and operational imperatives. An expert in inventory control, training, and personnel, Keith provides our clients with the assurance that their investment is in the best of hands. Keith currently is responsible for overseeing the management of three district managers and 14 locations. His innate ability to communicate, provides our team with the tools needed to ensure growth today as well as into the future
Vice President, Business Development/IT
Dan's unique position is dedicated to the task of ensuring that our clients are equipped with the latest innovations in retail technology with one singular goal, to increase revenue. Dan and his team have brought WSRM client's into the forefront of on-demand, contactless retail, while still providing cutting edge in-store experiences that lead the market.
Having earned his B.F.A, M.A., and HBR certification, Dan brings a broad scope of knowledge across several fields of expertise to his role at WSRM.
Vice President, Product Development
With over 25 years of retail experience, Frank has worked in all aspects of retail. As a successful Store Manager at the largest volume store, Frank was promoted to the corporate office as the Director of Fine Wines. In 2010, Frank solidified his position as Vice President of Product Development. Frank has traveled nationally and internationally, visiting/ meeting with the most influential wine makers and industry leaders in the world.
Craig power
Excutive Board Member
Currently on leave, Craig began his career with Mr. Haronian over 30 years ago, most recently holding the position as Vice President of Operations. A founding member of the WSRM staff, Craig’s experience and expertise has guided the company through the unexpected ebbs and flows of retail marketing.
His unyielding passion to his craft ensures that WSRM clients have the tools necessary to operate in any environment and his contributions to the company are indelible. Craig’s direction and knowledge base have been a vital asset and we eagerly wait for his return.
directory Operations & compliance
Operations & Compliance upholds the strictest standards in today's challenging retail environment. Through frequent visits to each location, the Operations' team is responsible for overseeing, and dedicated to, the ever-evolving training of client's employees such as, but not limited to, inventory levels, payroll, ordering, buying, and merchandising. Customer service has always been top priority for the department, maintaining the highest standard customer service across all locations. Staffed with seasoned Operation Managers, WSRM, Inc. is able to create an efficient and well maintained retail company for our clients.
staffing
- Professional staffing & interview training.
- On-going performance evaluations.
- Management in-training programs.
Point-of-purchase management
- Complete point-of purchase system setup and maintenance including, windows, shelf, and display fixtures, as well as, store design and merchandising.
Operations' team
TJ Seaton
Division Manager - Liquor Warehouse/
Business Development
Business development/IT
The department of Business Development & IT is dedicated to long-term growth and revenue for its clients and franchisees. By identifying trends and developing new areas of revenue, the team, solely dedicated to the proposition that customer service and all that encapsulates the new user experience drives sales, is made up of teammates from each department at WSRM including Operations, Product Development, Digital Marketing, Advertising, and Graphic Design, to stimulate innovation.
Currently, throughout the pandemic, the Business Development team was able to launch programs and campaigns dedicated to contactless services including in-store pickup and curbside pickup, local delivery, and shipping - a market leader in this new retail age. Now with the release of their mobile applications, the team continues to look for new ways to unite the consumer with the product.
Business SolutionS
E Commerce
- Contactless Delivery Services
- Mobile Application.
- Advancing technologies and methodologies to be proactive to market disruptions.
- Vendor Management
Loyalty programs
- Cheers! Direct.
- Private label marketing.
Digital/Traditional marketing
- Vendor Management
- Email Marketing
- SEO & SEM methodologies
- Push technology & Micro targeting
- Vendor Management
Business Development team
product development
Product Development is segregated into four categories - Spirits, Wine, Beer, and Gourmet Food and Giftware. Managed by experts in their fields, Category Directors focus on marketing strategies and product awareness. The Directors are not only responsible for the development of products, but consult with client's regarding floor planning, price points, and the overall success of the category they oversee.
Since 2017, the Product Development Department has launched dozens of private label ventures providing high-valued product gross profit, a lead driver in WSRM efforts to succeed at each client location today and tomorrow.
The team is always looking to introduce new, innovative products to the market as well as test target brands based on regional demographics and KPI (Key Performance Indicator) reporting to respond to consumer trends.
Business Solutions
Vendor Management
- Supplier & Wholesaler meetings
- Product introductions & Quarterly reviews.
- Private label development.
Demographic studies
- Conduct demographic studies to ensure proper mix and competitive activity.
Cheers direct
- A line of over 100 private label spirits, wines, and craft beer that deliver the highest value for a lower retail than national brands.
- 100% money back guarantee.
Product development team