Wine & Spirits Retail Marketing Inc. (WSRM) is a comprehensive retail solutions provider for wine and spirits businesses, offering a range of services including retail models, marketing, e-commerce, and operational support.

Company Overview

Wine & Spirits Retail Marketing Inc. (WSRM) was founded in 1974 by John Haronian, starting with a single liquor store called Douglas Liquors in North Providence, RI. Over the years, the company has evolved into a specialized franchising model in Massachusetts, offering comprehensive operational and marketing services to independently owned stores. In Rhode Island, WSRM provides expert consulting services to help retailers optimize their business operations. WSRM has established itself as a leader in the beverage alcohol retail sector. The company's senior leadership, with decades of industry experience, is dedicated to building retail businesses that cater to both today's customers and tomorrow's consumers. WSRM's entrepreneurial spirit and progressive approach have been instrumental in its success, with the company continuously adapting to market changes and consumer trends.

Distinct Retail Models

WSRM operates three distinct retail models tailored to different customer segments and shopping experiences. The Douglas Group focuses on providing friendly service and community involvement in neighborhood stores, typically ranging from 7,000 to 10,000 square feet with 3,500-4,000 SKUs. Liquor Warehouse offers a warehouse experience with discounted prices through bulk purchasing, targeting price-conscious consumers in 12,000-15,000 square foot stores. Wines & More, the largest format at 17,000-26,000 square feet, is a destination for affluent customers, boasting extensive wine selections, over 1,400 craft beers, rare spirits, and knowledgeable staff conducting product seminars.

Comprehensive Services

WSRM offers a wide range of services to support its franchisees and retail partners, including:

• Marketing services such as vendor management, demographic studies, private label development, loyalty programs, and digital/traditional marketing
• Operational support including staffing, training, forecasting, and product selection recommendations based on trends and data
• E-commerce solutions like contactless delivery, mobile apps, and technologies to adapt to market changes
• In-store merchandising and signage to showcase unique items and special offers

The company's Business Development & IT department is dedicated to identifying trends and developing new areas of revenue, with a focus on customer service and user experience.

Inventory Management Support

WSRM supports its franchisees' inventory management by providing data-driven product selection recommendations, handling ordering and tracking, and optimizing in-store merchandising. The company's Division Manager for Liquor Warehouse oversees inventory levels and ordering for that retail model. By leveraging bulk purchasing power, WSRM allows franchisees to stock up on popular items at lower costs, helping them maintain appropriate inventory levels without the administrative burden.